Fast fashion is used to describe clothing designs that are taken from catwalk, manufactured and then moved to stores to meet the latest popular demands of consumers.
Inspiration of these designs might be taken from Fashion Week events or latest celebratory cultures; they are manufactured at a quick pace by offshore workers at an affordable price.
Companies such as HnM , Zara , khadi, Beechtree etc. are such examples of fast fashion and unfortunately More than 60 percent of such outfits are not fabric fibers but rather synthetics, which are derived from fossil fuels, and when our clothing ends up in a landfill which is about 85 % it will not decay hence such companies are raising annual production by popular demand to more than 100 million tons by 2030. If no action is taken, emissions from textile manufacturing alone are projected to skyrocket by 60 percent, according to the United Nations Framework Convention on Climate Change.
The silent price of “Fast Fashion”, that is not necessarily unseen!
According to the United Nations Environment Programme, “an equivalent of one garbage truck of textiles is landfilled or burned every second.” The history and the growth of “Fast Fashion “has been significantly referred to as one of the darkest civilizations of our economy, and with the growth of education, the situation has been no different than what it was a hundred years ago.
We have to do better. The constant need for change on our Instagram feeds and to look glamorous for a picture at all times weighs a heavy cost on our planet.
Youth Climate Activists protested against fast fashion in Pakistan in front of brands like Khaadi, Nishat, Origins, BeachTree, Ego and Limelight causing high level of consumption, pollution caused by constantly making new designs of clothing, and resources wasted because of these trendsWith the on-growth of large-scale industry mechanism & rise in migration of people from cities during Industrial Revolution, that led to deplorable working & living conditions & rise of Child Labor especially from 3rd world countries such as Pakistan, Bangladesh, Thailand etc.
The capitalized system only breeds the rise of Cheap-Fashion trend in the most economical way to business but a brutal way to the environment. While the powerless & voiceless of slave labor still fancy the days of decent pay wage and educating their children for a decent living, it still remains a matter of delusion.
Conscious fashion is to be practiced and we can do this so when a responsible brand ensures that you have total control of your own style are getting a quality product, and are protecting those that need it most means there are brands, communities, and individuals who are fighting for the safety of our earth and fellow humans.
Written By Miss. Noor Ul Huda
Pakistan Representative in Malaysia